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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Mobile Design – What it is and Why it Matters?

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Smartphones have defined and personified the advancements mankind has seen in the past decade or so. They have made our lives easy to the point that our use of laptops and desktops has minimalized. Apart from work, most of us only use our computers only for things that we cannot do on our mobile phones. These devices have literally brought the whole world in our hands. The increase in usage of mobile phones in the world and especially in Canada has made it a necessity to have a mobile design for your business website. Mobile design refers to having a website that is compatible with mobile phones. The user does not have to unnecessarily scroll around and zoom in or out. If you have a mobile compatible website. With almost 60% of Canada’s online traffic coming from mobile phones, the need to have a mobile design does not really need...
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Why is a Professionally Made Logo so Expensive?

logos
Ever wondered how seeing a large yellow “M” redirects your brain directly to think of McDonald's? Or how a partially bit apple makes you think of “Apple Inc.”? That is exactly how powerful professionally made logos can be. They are the first thing customers notice about you. They become an integral part of your brand image, and every time a customer sees something vaguely related to your logo, the first thing they will think of is your brand. They are your brand’s identity and make sure your identity is powerful enough that people associate nothing but your brand to anything even vaguely related to it. And to have something this powerful created you should be ready to spend money. The money spent on a logo is not to be considered an expense that you might have avoided, instead consider it an investment that will bring in returns in the future....
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How do customers find your business online?

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Regardless of your industry, chances are your customers are looking for your products or services online. Online marketing is the single most important form of advertising for businesses today. As a result, SEO (search engine optimization) is becoming more and more important for businesses who want to stand out from the crowd. SEO is the process of optimising your website so that it can easily be found in search engines. Let’s take a look at how customers are finding your business online, and how you can make sure your website is getting in front of them. Where are your customers? Chances are your customers are using Google to find your business. Sure, there are plenty of other search engines out there (like Bing and Yahoo), but Google takes up the largest market share with nearly 4.5 billion searches every single day. It’s important to remember, though, that not all Google...
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Getting With the Times: Make it Easier for Mobile Users to Find You Online

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Everywhere you look, people of all ages are searching the Internet from their smart phones. Add to that ever-growing trend the number of people who search the web from tablets at home, and it's high time you upgraded to a mobile friendly website. There was a time when businesses could get away with not having a mobile friendly website, but when the majority of people are now looking for the goods and services they want to buy via mobile devices, you can't afford not to provide a website that's user friendly for all devices. You have mere seconds to impress your website visitors and sites that aren't mobile friendly no longer impress. What's more is that it's not just consumers who are demanding websites that can be easily searched from any device, but Google also prioritizes sites that are mobile compatible - and rewards them with better rankings! There's no...
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Why Responsive Web Design is Your Best Option Today & in the Future

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It wasn't that long ago that a mobile-friendly website was almost unheard of because the vast majority of people were still searching the web from their desktop computers. Today, when people of all ages are surfing the Internet for the goods and services they're ready to buy from their mobile devices, a mobile-friendly website is a must for those who want to compete online. Just like people's search habits have changed so, too, has the technology. If you own a business and you want to ramp up your visibility online, reaching people no matter the device they're searching from, the ultimate solution is responsive web design. With one platform to manage all your marketing content on multiple devices, this is the web design that's capable of taking your business to new heights, both today and in the future. If you own a business, one of the key goals for your...
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The Low Down on What Small Business Websites Need to Achieve Success Online

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You know your business needs a website, but you have no idea what your website should include. Sound familiar? If you're feeling a little lost as to what the best website design is for achieving your company's online goals, you're not alone. While the Internet offers an incredible opportunity for attracting new leads and sales, determining what your website needs to first be found online, and then what you've got to do to compel site visitors to become your customers, can seem like an impossible hurdle. At Saltmedia, years of experience and loads of super slick, small business websites later and we've got a good grasp of what the best website designs look like for businesses in any industry. For starters, 100% custom is the only way to go; your business is unique and your website should be, too. From there, first impressions are vital. Studies show that consumers are...
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Better Late Than Never - Why You Need a Mobile Friendly Website

Better Late Than Never - Why You Need a Mobile Friendly Website
If you own a business and your website isn't mobile friendly, you're missing out on a huge opportunity. Not only are websites featuring a mobile website design favoured by Google in the search engine rankings, but they also get far better exposure. If you've been on the fence about mobile web development, it's time to choose a side, and in today's fast-paced technological world, mobile compatibility is a pre-requisite for success online. Here's why: Everyone is Surfing the Web from Mobile Devices Yes, that's right, people of all ages everywhere are searching for the goods and services they're ready to buy from their smart phones and tablets. While 10 years ago mobile made up a smaller portion of the search pie, lacking a mobile compatible site is a detriment to your success online today. The thing is, people don't want to have to scroll back and forth a hundred times...
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Efficiency & Savings are the Tip of the Iceberg When You Work with Saltmedia

Efficiency & Savings are the Tip of the Iceberg When You Work with Saltmedia
You know the old saying, 'if you want something fast, cheap and good, you can only pick one?' Well, for most things in life, this is pretty true. If you want something done for a super cheap price, it's probably not going to be all that awesome or ready any time soon. Or, it's often the case that if you want something that's really high quality, you've got to be willing to pay top dollar and may wait a while to receive it. At Saltmedia, we take a different approach. Our websites might not be the cheapest on the market, but they are very reasonably priced when you consider the quality of our sites, how efficient our web development process is, and the savings you will enjoy by getting it right the first time with a web design company that knows what they're doing. If you're in need of web...
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Success Online Starts with a Custom Strategy

Success Online Starts with a Custom Strategy
There's a lot of planning and preparation that goes into a successful online presence. Especially on the Internet, it's important for you to put your business' best foot forward and, at Saltmedia, we feel the smartest web solutions start with a consultation and a well designed strategy. Complimentary Consultation & Quote When you choose to work with our Grande Prairie web design team, you will discover that we are whole-heartedly committed to meeting your goals and vision for a smarter website structure. Whether it's your business' first website or you're in need of a refresh, we start with a complimentary website discovery meeting to learn about what you hope to do and achieve online so that we can design the best possible web solution. This gets us all on the same page, right off the hop, and we'll provide you with a custom quote once we've got a plan in...
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Awesome Websites are Equal Parts Creativity & Strategy

Awesome Websites are Equal Parts Creativity & Strategy
If you spend much time on the Internet, you probably know that there are a lot of websites that look really cool but load at a glacial pace and just don't function well, and other sites that aren't aesthetically pleasing but perform like it's nobody's business. At Saltmedia, we believe the best sites are not only visually beautiful, but super robust and designed to provide a great user experience. To build these all encompassing websites, we take an approach that's equal parts creativity and strategy - something which comes naturally to the founders of Saltmedia, two people who have always lived and breathed technology and design. Creativity & Aesthetically Pleasing Design Websites that aren't aesthetically pleasing fail to impress, and when you own a business, you've only got one chance to convince site visitors that they should become your customers. Our team is comprised of highly creative graphic and web...
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Saltmedia is Your Source for Quality, Affordable Website Design

Saltmedia is Your Source for Quality, Affordable Website Design
If you've been shopping around for a new website, you've likely discovered that web design services are available in a huge range of prices. Like anything else you buy, there are web design options for businesses with really small budgets and basic online needs to those with large budgets that require very complex sites and everything in between. And, just like anything else, you get what you pay for, which means that developers who charge rock bottom prices aren't going to provide you with a site that's robust or customized to serve your specific business needs. Of course, there are exceptions to every rule; while Saltmedia websites can come in a wide range of prices, we offer web and graphic design at rates that are comparatively affordable, and that provide much more value for your dollar. Let's take a closer look: Our Knowledge & Experience Saves You Money We've stacked...
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Is Your Website Mobile Friendly?

Is Your Website Mobile Friendly?
If you're not sure if your website is compatible with mobile devices like smart phones and tablets, your business could be missing out. In fact, in today's fast paced, technological world, failing to provide a great user experience for the vast majority of people who search the web when they're on the go is likely what's stopping you from taking your business to the next level - both on and off of the Internet. Consumers Demand Mobile Compatibility Today's shoppers are savvier and more demanding than ever, which means your website needs to be up to the task of providing the information they need, precisely when they need it. Fingers and thumbs need to be able to navigate websites. Scrolling in every direction will no longer cut it, nor will super slow loading speeds. Failing to provide mobile users with a positive experience will ultimately prevent you from turning these...
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What Sets Professional Web Developers Apart

What Sets Professional Web Developers Apart
With all of the advertising for DIY websites on the internet today, it seems some people are confusing the professional web development process with the act of choosing a generic template and colour scheme and plunking in text and images. To create a totally custom, high quality website, you have to read and write the languages of the website software, and it takes completing a 2 or 4-year course at the college or university level to become a true master of these skills. The Pro Web Developers' Skill Set At the very least, someone trained and experienced in web development will have a knowledge of and experience in the following: know how to read and write website software languages like HTML, JavaScript, CSS and PHP have a great grasp of the design process, with an understanding of colour, flow, balance and spacing be an expert in User Experience (UX), and...
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WordPress & Joomla: Why Joomla Ranks No. 1 at Saltmedia

WordPress & Joomla: Why Joomla Ranks No. 1 at Saltmedia
Whether you're planning to hire a website design company to build the first ever site for your business, or you think it's time to revamp your online presence with a slick new website, the Content Management Software system, or CMS, you choose will play a large role in the user experience. The CMS has the very important task of keeping track of all of the content on a website, so it goes without saying that choosing a CMS solution is a pretty important decision. Now, WordPress is a big name in the industry and many of our competitors use this platform exclusively, mostly because it's notorious for being easy to use. At Saltmedia, however, we use both WordPress and Joomla, but actually prefer the latter for a number of pretty key reasons. Let's take a look: WordPress & Joomla at a Glance You can use WordPress and Joomla to build...
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How Long Does it Take to Build a Website?

How Long Does it Take to Build a Website?
Ah, yes, the age old question of how long it's going to take before you're the proud owner of an awesome Saltmedia website! Well, the amount of time it takes to create a website design that's perfectly tailored to a company and fully executed on the web depends on a few key factors, such as the complexity of the site and the customer. Laying the Foundation Like Rome, Saltmedia websites aren't built in a day, but lucky for you, they typically take about 45 to 90 days, on average. Whenever we build a site, our web developers start with an in-depth discovery meeting - we want to know everything there is to know about what it is that you do, what your goals are for the future and the challenges you face. Creating a Custom Website From here, we create a strategy for a website that will not only look...
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In 2016, What are the Most Important Questions to Ask Website Designers, Before You Hire Them

In 2016, What are the Most Important Questions to Ask Website Designers, Before You Hire Them
Choosing who it is that will design and build your website is a pretty big decision. Pick the wrong website designers and you could wind up with a costly and largely ineffective web presence, but select the right team and your business will be armed with the most important marketing tool, today. In 2016, these are the questions you should be asking any company that you're thinking about hiring for web design services. Will my website be built in Canada, by your team, or will it be outsourced overseas? Believe it or not, many 'Canadian' web design companies outsource their work, making it much more difficult to follow up if you have issues or need to make changes to your site in the future. Do you have an actual web developer on staff? Sometimes, companies that sell web design services really only employ graphic designers or a couple of basement...
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What do I Need to do to Get a One-of-a-Kind, Totally Awesome Saltmedia Website?

What do I Need to do to Get a One-of-a-Kind, Totally Awesome Saltmedia Website?
Owning an attractive, fully branded and robust responsive website is one of the most valuable assets a business - in any industry - can own in today's technological world. A website that performs exceedingly well and represents your business in the best way possible is an asset that will continue to deliver the results your business needs for years to come. At Saltmedia, our web development services were designed to help businesses like your own succeed online. So how can you get your hands on a Saltmedia website? I'll tell you! Getting to Know Your Business As a web development company, one of the things we're most adamant about is getting to know a business before we build a website. How can we design and create a website that's going to be the online representative for your brand, while making it easier for you to do business, if we don't...
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We Want You! Become a Saltmedia Client & Reap the Rewards

We Want You! Become a Saltmedia Client & Reap the Rewards
We like to hit it outta the park for every client. Call us overachievers, but we're not happy until you are. No matter the types of solutions we're providing, our core values keep us focused on delivering the results our clients want and need. With online success as the end goal in every situation, we're looking for clients who are just as eager to succeed as we are to show them how to get there. It's true, Saltmedia might not be the right website development company for every business. But, if your business looks something like this, we're the team of experts you need for a wide range of web design services, online marketing and other solutions: a small to mid-sized business that's looking to build a strong online presence well organized and willing to work with us so that the business can start reaping the rewards as quickly as...
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We're Committed to Offering You Web Solutions that Deliver Results

We're Committed to Offering You Web Solutions that Deliver Results
Last time, I talked about the core values that drive everything we do here at Saltmedia, from the solutions we offer to the ongoing support and quality customer service we provide. Today, I want to talk about the ways our core values are shaping the solutions we provide to small and mid-sized businesses across a wide range of industries, and how you, too, can reap the rewards of our Grande Prairie web design team's commitment to excellence. Let's take web and graphic design, as well as online marketing, as examples: Web and Graphic Design To effectively brand a business, you need a quality logo, website design and other graphics that are going to command attention and make an impression. Our core values ensure you receive the branded online presence you need to succeed: Honesty: designers start with an in-depth discovery meeting where they learn about your business we create a...
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Our Core Values will Help Your Business Succeed Online. Here's How

Our Core Values will Help Your Business Succeed Online. Here's How
A lot of website designers and online marketing specialists talk about their integrity and commitment to providing their customers with the best possible service. But, as the old saying goes, talk is cheap. At Saltmedia, we know that actions speak louder than words, which is why we prove that we're worthy of our clients' business every single day. At the foundation of our online marketing and web development company are a set of core values that shape everything we do, from the types of services we offer to the quality of those services and the rewarding, lasting relationships we build with our clients. Choosing us as your website designers or online marketing providers means aligning yourselves with web experts who will remain true to their word. The Values that Shape Saltmedia Honesty: We don't make empty promises nor will we sugar coat or stretch the truth just to make a...
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#101 10418 99 Ave,

Grande Prairie, AB

T8V 0S3