Salt Blog

At some point over the years, you probably advertised your business in newspapers, magazines and brochures. The thing about these more traditional forms of marketing is that they've been made nearly redundant by the many advertising platforms that are available on the internet. When most people today look online for the businesses they'll frequent, and an advertisement sent out across various channels on the internet has the potential to reach exponentially more people than an ad in your local newspaper, it goes without saying that online marketing is a must for businesses. The thing about online marketing is that you've got to A) know how and where to effectively brand and advertise your business, and B) you've got to have the time to actually do it. Whether you operate a pet food store in Valleyview, AB, or a restaurant in Dawson Creek, BC, chances are you can't devote the amount...

Any way you cut it, businesses with websites that appear at the top of the Google search results get more traffic and leads than those that rank further down the page. Really, few people venture beyond the top three results when they're searching online, and this is bad news for businesses with websites that are buried in the abyss - why own a website if nobody will be able to find it? For several years now, Saltmedia has been providing businesses in northern Alberta and BC with highly professional web and graphic design services. But as web designers who always have their finger on the industry's pulse, we know that owning the coolest looking and functioning website means nothing if it doesn't rank at the top of the search results, and because page two just won't cut it for our clients, we added the most innovative search engine optimization (SEO)...

People of all ages now turn to the internet first when looking for the products and services they want to buy, which means that a business without a website can no longer expect to be a leading competitor in their industry. So whether you're a small scale contractor in Valleyview, Alberta, or own a large drilling company in Dawson Creek, BC, the time to build an online presence is now. Not knowing what they should be looking for in a design team, many businesses sink large sums of money into sites that lack creativity and aren't user-friendly or up to date with the latest in mobile web design. Really, they end up with sites that add little or no value for their businesses. So, what makes a team of professional web designers unique to the industry? When we started Saltmedia, we did so with the intention of making technology simple...