Salt Blog

There's no doubt about it; Facebook is a proven internet marketing platform that small businesses can and must use if they want to popularize their brand without spending a bundle. The only drawback, however, is that businesses can often get hung up on Facebook, devoting all of their social media marketing efforts to the one platform and missing out on big opportunities to develop their brands via other channels online. In some cases, other social media sites are actually better suited for marketing certain types of businesses or for helping to facilitate specific business goals. Discover how and when Facebook should be used for brand development purposes and when it's good to add one - or better yet, several - of the popular online platforms to your social media marketing repertoire. How & When to Best Use Facebook The fastest way to turn Facebook friends or followers off of your...

If you own a business, you're undoubtedly dedicating countless hours each week to improving your product and service offering and exploring new avenues for growth - in addition to running the company! Social media marketing can be a highly effective and typically free way to advertise your brand, but there's little point using this strategy if you're not going to engage your current or prospective customers with the content you share, the visuals you post, and so on. Discover and implement some proven ways to keep your Facebook followers engaged and reap the rewards of social media marketing! 1. Share Memorable Content that's Easily Digested: One of the most common mistakes made by businesses using Facebook for branding purposes is posting the wrong content. Facebook is not the place to post lengthy research papers or to use overly technical language. It is, however, a great place for sharing visuals like...

Believe it or not, there are still businesses out there that don't yet have a website. In reality, the days when you could get away with not having a website are over - long over, in fact. When the vast majority of people now look for the companies they intend to frequent online, businesses that don't have an online presence will always lose customers to those that do. A site designed by professional web designers, therefore, is a valuable business asset. Take the plunge in 2015! Put your business online and reap the rewards of greater exposure, new customers and sales! The following are just some of the many ways your business will benefit from owning a website: You're Missing the Chance to Attract New Local Customers  If you're like most small or mid-sized business owners, you depend on the patronage of people in your local area. Without a website,...

For many small business owners, one of the biggest challenges they have is competing with larger companies that offer similar products and services. In the past, small businesses owners couldn't afford the technologies large companies used to systemize their business operations, ultimately improving their productivity and increasing their profits. They also didn't have the in-house tech experts that were needed to manage the IT infrastructure. Now, with the availability of highly reliable and affordable cloud solutions, the playing field is equal, at least as far as business systemization goes. Cloud solutions bring greater balance to markets because they allow every business the chance to save time and money while managing their operations. If systemizing your business and improving productivity is on your list of to-do's for 2015, there are many reasons for you to seriously consider cloud solutions. Cloud Solutions Offer Accessibility & Convenience Perhaps the greatest benefit cloud solutions...

Saltmedia believes doing great work requires dialogue and expertise. First we collaborate with clients to understand their work and their needs, and then we apply our talents in solving those needs. It's important to do it in that order. You don't succeed in this field without great client relationships. At Saltmedia we take pains to truly understand our clients. Some consultants forget that their job is first to ask the client what he does and what he desires, and to heed the answer. But if you neglect the reasons for your work, you will deliver something that is not what the client wanted. That is why we listen.  Every business strives to be different. Your brand and website will only stand out by calling attention to your individuality. So before starting our own work, we always talk to our clients until there is no question what they expect from us...