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We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

How Saltmedia's Website Development Skill Set Can Be of Benefit to Your Business

How Saltmedia's Website Development Skill Set Can Be of Benefit to Your Business
Last time, I talked a bit about what it is that programmers do when they're holed up in their offices for hours on end, punching away at keyboards. For anyone who doesn't work in this industry, what web development involves - and more importantly, what's possible - can seem a little foreign. Today, I want to share with you some of the things that make up the ol' Saltmedia IT toolbox, or rather, the types of skills that our web development team has mastered and how they can be put to work creating a highly customized, robust website for any business. Saltmedia's Skills & What They Mean for You ● HTML/HTML5 ● PHP ● JQuery ● JavaScript ● CSS/CSS2/CSS3 ● CPanel ● MYSQL I could give you a run-down of how a website development team might use any of the above for specific purposes and in different applications, but I'm sure you'd rather I saved the tech...
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Web Developers Can Put their Skills to Work for Your Business, Satisfying Needs You Could Never Address with a Website Template

Web Developers Can Put their Skills to Work for Your Business, Satisfying Needs You Could Never Address with a Website Template
For the sake of saving money, business owners are sometimes tempted to choose a canned website, or rather websites that are built using free or purchased website templates. While most business owners are on the lookout for ways to save a buck, the upside of saving some money in the short-term can't compare to the many ways a business will benefit from a custom website created by a team of experienced web developers. In particular, when you work with a web development company that has a team of knowledgeable programmers, the sky is the limit in terms of what it is that your business' website can be made to do for you. The first in a two-part series, today's post will describe what it is that a programmer does, for anyone who doesn't eat, sleep and breathe this stuff, and how the skills that they possess have a crucial part...
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Top Reasons Your Business Needs a Website

Top Reasons Your Business Needs a Website
Believe it or not, there are still businesses out there that don't yet have a website. In reality, the days when you could get away with not having a website are over - long over, in fact. When the vast majority of people now look for the companies they intend to frequent online, businesses that don't have an online presence will always lose customers to those that do. A site designed by professional web designers, therefore, is a valuable business asset. Take the plunge in 2015! Put your business online and reap the rewards of greater exposure, new customers and sales! The following are just some of the many ways your business will benefit from owning a website: You're Missing the Chance to Attract New Local Customers  If you're like most small or mid-sized business owners, you depend on the patronage of people in your local area. Without a website,...
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Don't Send Mixed Messages, Branding Consistency is Key

Don't Send Mixed Messages, Branding Consistency is Key
Over the last few weeks, we have been talking at length about branding - and for good reason. It's one thing to have a great product or service, but ensuring your business continues to grow, year after year, takes a lot of hard work, dedication, and last but not least, rock-solid branding. Think of your brand as your corporate image; it's what your company does, what you produce or provide, and it reflects your business' overall values and goals. When just a glimpse of your logo can bring to mind not only what your business sells but also what you represent or strive to achieve, you've built the type of brand that's capable of keeping your company at the forefront of the industry, well into the future. Just think of all the business logos that you've known and seen for as long as you can remember. You only need a...
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Looking for a Truly Awesome Website Design & Development Team? This is What Sets Saltmedia Apart from Others in Alberta and BC

Looking for a Truly Awesome Website Design & Development Team? This is What Sets Saltmedia Apart from Others in Alberta and BC
People of all ages now turn to the internet first when looking for the products and services they want to buy, which means that a business without a website can no longer expect to be a leading competitor in their industry. So whether you're a small scale contractor in Valleyview, Alberta, or own a large drilling company in Dawson Creek, BC, the time to build an online presence is now. Not knowing what they should be looking for in a design team, many businesses sink large sums of money into sites that lack creativity and aren't user-friendly or up to date with the latest in mobile web design. Really, they end up with sites that add little or no value for their businesses. So, what makes a team of professional web designers unique to the industry? When we started Saltmedia, we did so with the intention of making technology simple...
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Quality Web Design is Much More than Pretty Pictures & Compelling Copy: Branding & Marketing are a Must for Success Online

Quality Web Design is Much More than Pretty Pictures & Compelling Copy: Branding & Marketing are a Must for Success Online
When it comes to web development, one of the things people often forget is that building an effective web presence for a business or organization requires a lot more than content and images arranged in an eye-pleasing way on the page. In our technological world, where the majority of people search for the goods and services they want to buy via the internet, businesses especially need websites that can inform, engage and persuade visitors to take action. To build the type of web presence that will really go to work for you, however, requires a multi-faceted approach designed and executed by experts in their respective fields. Last time, I discussed some of the ways that the look and function of a DIY website differs from one built by professionals. This week, I'm following that discussion with an equally important facet of any web development project, branding and marketing. Web Development...
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Function & Look: Professional Web Design Versus DIY

Function & Look: Professional Web Design Versus DIY
In my last post, I talked about some of the more general pros and cons of professional web design and do-it-yourself, or DIY. This week, I want to take a closer look at how the function and look of a professionally built site differ from one made using free tools like those from Weebly and GoDaddy. What Quality Web Design from a Team of Pros will Provide that the DIY Route Can't Without mastery over the tools and technical skills it requires to design and build a site that not only looks great but also functions well, taking on a web development project yourself isn't likely to provide you with the type of website you imagined or that your business or organization even needs. Appearance As far as appearance goes, professional web design always looks more professional, typically using layouts and images that are creative and of a higher quality....
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DIY Versus Professional Web Design

DIY Versus Professional Web Design
As the founder and president of an Alberta web design and development company, I've had the old do-it-yourself (DIY) versus professional web design conversation with new clients and others more times than I can count. Restricted by budgets or thinking a web development project could be a 'fun' challenge, business owners and organization leaders can be tempted by free web design tools, like those from Weebly and GoDaddy, to build their own sites. There are, however, many benefits to choosing the professional web design route over the do-it-yourself option, the biggest one being that a professionally designed, built and managed web presence is always far superior to anything a novice could create from a canned template in little more than a Saturday. I'm sure you're probably thinking "of course a web designer would say it's best to go with a pro," but by the end of this 3-part blog series,...
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What's Considered 'Duplicate Content' & Why it Matters for Search Engine Optimization

What's Considered 'Duplicate Content' & Why it Matters for Search Engine Optimization
If you copied another's essay in school and were caught, you'd undoubtedly get in trouble. Plagiarizing another person's work on the web is equally as serious as it is when it occurs offline, but did you know that you can even get yourself in trouble for copying your own work online? If you're struggling to wrap your head around how that's even possible, I'll explain. Even if you're at all in-tune with search engine optimization, what's considered 'duplicate content' can be a bit confusing. As the name implies, 'duplicate content' includes any copy that appears on more than one page of a website, or that has been copied from one site and used on another. The risks associated with trying to pass another's work off as your own, without asking for the original author's permission and citing the copy properly, are pretty clear. For the purposes of this post, I...
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More Search Engine Optimization Myths: Are these Misconceptions Preventing You from Achieving Success Online?

More Search Engine Optimization Myths: Are these Misconceptions Preventing You from Achieving Success Online?
In my last post, I talked about a couple of the most common search engine optimization misconceptions we hear while working in this industry. All too often, people get hung up on outdated information, think they can run a successful search engine optimization campaign themselves in their spare time, or believe they don't need it all. The truth is, the days of DIY SEO are long gone, and unless you eat, sleep and breathe search engine optimization, your site will never reach its true potential as far as rankings, traffic volume and conversions are concerned. Last time, I discussed two things that we at Saltmedia hear all the time; the myth that you can give your website a quick-fix of SEO and enjoy top rankings and high volumes of traffic for years to come, and that it's possible to build a strong web presence without a mobile-friendly website design. In...
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4 tips for Facebook Success

4 tips for Facebook Success
Facebook Time

Whether your business has a storefront in Grande Prairie or you operate entirely online, your business needs a Facebook presence if competing and succeeding in your niche is what you aim to do. Even if social media isn't your thing, or just like any other business owner you've got little extra time to devote to something other than the products and services you offer, using the following 4 tips when designing your Facebook strategy will ensure your interactions on this social media platform are as streamlined and effective as possible. Set your strategy . Determine your target audience, the image you want to present and what benefits you are going to offer your audience. Make a list of the objectives of your strategy, for example: Loyalty Increase audience Create brand Disseminate brand / product Educate people in my sector What's new in my sector And so on... Plan your content....
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Facebook is a Valuable Marketing Tool Small Business Owners Can't Risk Ignoring

Facebook is a Valuable Marketing Tool Small Business Owners Can't Risk Ignoring
As a web design company in Grande Prairie, a large percentage of our clientele is made up of small businesses. In an effort to provide our clients with the ultimate in web design, development and internet marketing services, we've learned a lot about their pain points, or rather those things they find puzzling, stressful, have never thought about before, or all of the above. This being the case, I thought I'd share some tips on a very powerful and yet often undervalued tool that's available to small business owners: Facebook. Now before you say "but my clients don't use Facebook,'' hear me out. Every day, more than 800 million people around the world use Facebook in some capacity, whether it's to socialize or learn more about the businesses they will frequent. This means that whether you cater to 20-somethings, other businesses or even seniors, your business needs a Facebook presence....
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Grande Prairie Internet marketing to help your website be found by Google, Bing and other popular search engines.

Grande Prairie Internet marketing to help your website be found by Google, Bing and other popular search engines.
How to increase website traffic Build it and they will come may work in the movies, but if you want online visitors to check out your website or be found on the first page of Google hire a professional website design company to manage your online marketing.  Advertising your business online to attract local customers around the Peace Region, Alberta or anywhere around the world can be achieved with Search Engine Optimization, otherwise known as SEO.  Good SEO vs Bad SEO There are two major styles of SEO.  White hat SEO – the good kind, and Black hat SEO – the not so good kind.  White hat SEO uses wholesome techniques to generate steady, gradual and lasting growth in rankings with strategies such as on-page content optimization, website performance tuning and targeting online business directories.  Black hat SEO leverages techniques that are not endorsed by search engine providers such as...
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We're young at heart

We're young at heart
Saltmedia through the eyes of a nine year old… Wish I really did have rocket powered birds delivering my email.
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Fresh and Fashionable Web Design

Fresh and Fashionable Web Design
When you go to a business meeting do you roll out of bed and head right out in your pyjamas or jogging pants? Or do you take a shower, do your hair, and dress to impress? This seems like a silly question right? Maybe not. There is a big difference between having a website and having a great website. Great web design is not achieved by simply posting a collection of pretty pictures on your website. There are many nerdy folks out there who can slap together this and that and get a website online. But the work of a creative graphic designer working with an experienced web developer will result in a stunning visual design that gives your clients a smooth and seamless website visit. They will enjoy browsing your site, and that good audience experience will be much more satisfying. A website visit may often be the first...
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We are Saltmedia



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Web Browser Zoom



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Responsive website presentation



A responsive website presentation given at the 2013 Tech Forum at Centre 2000. 
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Team Salt!

Team Salt!
Today I have a special announcement to share. Saltmedia is no longer a sole proprietorship; I am a proud founding partner in Saltmedia Inc. My husband and partner in life, Alex Saltman has always played an important role at Saltmedia, and I feel privileged to announce that he has joined us full-time as general manager, leading our business into the future. Alex’s extensive knowledge in Internet solutions enables us to offer powerful, cutting edge, and affordable business solutions. Thank me for all the hard work to get us here, and thank Alex for his big brains and deep expertise that enables us to present our clients with some of the best online options out there. Go Team Salt!
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Are first impressions important online?

Are first impressions important online?
Many people search for information online before making a purchase.  A website could be the first chance a company gets to make a great first impression to a likely buyer. So, if a website looks like it was made by your 14 year old cousin, who lives in your basement the chance of making a good first impression will probably be lost.   Your website can yell “Hey we had our basement nerd design our website for free, I hope it works and good luck finding stuff”!  or it can say “We are an established business and we have taken the time to create this well designed, mobile friendly website for you, our valued clients.”  Every businesses should have a professionally designed website to help their customers, potential employees, or stakeholders quickly find out more about the business and services offered.
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Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
Canadian Council for Aboriginal Business Member logo

Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3