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We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Alberta Business Awards of Distinction: Saltmedia is a Finalist!

Alberta Business Awards of Distinction: Saltmedia is a Finalist!
We're thrilled to announce that our website design company has been named a finalist for the Alberta Business Awards of Distinction. It's such an honour for Saltmedia to just be placed in the same category as the 200+ Alberta businesses that have received this designation since the awards started in 2012. We'll be heading down to Edmonton for the awards night, February 26, 2016. The Awards The Alberta Business Awards of Distinction are given to businesses that have demonstrated "Alberta's ideals of hard work and innovation," while making a contribution to their communities. At Saltmedia, we've made it our mission to provide people and businesses with web and graphic design services that are a cut above - websites that are as functional as they are visually stunning, and graphics that command attention. It's amazing to see that our efforts aren't going unnoticed and that people have recognized the true value...
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When Branding Your Business, Consistency Counts

When Branding Your Business, Consistency Counts
For businesses of every size and in every industry, branding is vital to success on and offline. I know, you're probably sick to death of hearing about branding. We all are, but I'm going to flog this dead horse one more time because branding does matter. Scratch that, it doesn't just matter, the quality of a brand is what gives you an edge over the competition and allows you to continue to be the company people turn to when they need or want whatever it is that you're offering. The catch is that you can't just create a brand and call it a day. Branding consistency is key and, today, I'm going to tell you why. Branding, at a Glance A business' brand is made up of a combination of many different factors: Logo People all over the world, from young children to seniors, know the Coke logo, for example...
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Share the Love & Pay it Forward this Christmas

Share the Love & Pay it Forward this Christmas
Every time I read about or have the pleasure of working with an organization or individuals, I can't help but get that warm and fuzzy, good all over feeling. You know the one. It's that feeling that comes over you when you know someone has been helped in some way, no matter how seemingly insignificant it may be. No matter how busy we are in our day to day lives or how weighted down we can be by the grim news we see on the TV, supporting and showing love and compassion to people in our communities and around the world does just as much good for ourselves as it does those we help. Paying it Forward - Not Back There's a big difference between paying someone back for something they did for you and choosing to do something kind and/or generous for another person for no reason other than...
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Spread a Little Joy by Showing Your Support for the Grande Prairie Secret Angels

Spread a Little Joy by Showing Your Support for the Grande Prairie Secret Angels
Earlier this year, Saltmedia had the sheer pleasure of donating a website to Grande Prairie Secret Angels, an organization that delivers Christmas gifts to families that otherwise wouldn't receive any, and also assists people throughout the year with donations of food, toiletries, clothing and household items. Grande Prairie Secret Angels was one of several local organizations that were nominated during our 2015 Peace Country Website Giveaway. Working with the organization, our web design company created a site that is now an important time-saving tool, which allows the Secret Angles to spend more time helping families and less time on administration. Having learned so much more about what it is that this incredible organization does, we feel very passionate about offering our assistance to the Secret Angels, both in their annual efforts to support families in the area but also to help with a new initiative, one in which they wish...
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Put Branded Holiday Marketing from Saltmedia on Your Wish List & Reap the Rewards

Put Branded Holiday Marketing from Saltmedia on Your Wish List & Reap the Rewards
For those of you who are still coming down from Halloween candy sugar highs, I hate to break it to you, but Christmas is approaching - fast! For anyone with a business, this is a great time of year to kick your marketing efforts up a notch and to drive more leads and sales before the year's end. These are just a few of the many ways your friendly neighbourhood website design team, Saltmedia, can help: Graphics that Grab Attention In addition to building websites that are a cut above, Saltmedia is also a graphic design company with the skills to create quality, eye-catching promo graphics, perfect for the Christmas season. Whether you're hosting a Christmas sale, need to draw attention to a specific product or service via website or web ad graphics, or want to let customers know about your involvement in a holiday charity fundraiser, Saltmedia graphics can...
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Driving Traffic to Your Site with Pay-Per-Click Advertising

Driving Traffic to Your Site with Pay-Per-Click Advertising
In the last post, I gave the low-down on search engine optimization and why anyone who owns a website should consider investing in an SEO campaign of some shape or form. While 'SEO' describes the tactics that are used to drive traffic to a site organically, Pay Per Click, or PPC, is a form of advertising where you pay a fee each time your ad is clicked. When PPC is done well, it can be a highly effective form of internet marketing. If you pay a mere $2 when someone clicks your ad and it results in a $200 sale, it's a no-brainer. The problem is knowing how to use PPC so that you're driving the right traffic to your site and not wasting a fortune on advertising that doesn't yield any leads or sales. Adding Google AdWords to Your Internet Marketing Strategy Google AdWords is the most popular PPC...
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What is SEO and Why Should You Care?

What is SEO and Why Should You Care?
If you own a website, you've probably heard of search engine optimization or SEO. You wouldn't, however, be the first person to admit that they have no idea what it is, or more importantly, why it might be something worthy of consideration. The definition of SEO is pretty straightforward: the process through which you drive organic traffic from the search results to your website. What's not so straightforward is all of the factors that make up the SEO pie - there are more than 200 factors - or staying up to date with what it is that the search engines are rewarding or penalizing today. Today's post is meant to give you a very basic understanding of what SEO is and why anyone who owns a website and who wants more than their closest relatives to know it exists, should consider investing in search engine optimization. How Search Engines Rank...
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For Online Marketing Success, a Great Website is Key

For Online Marketing Success, a Great Website is Key
In today's fast-paced, technological world, an online presence is a must for every business, no matter the market or the size. Whether you run a local retail store or head up a mega corporation with offices throughout the country, you need to not only be visible online, you've got to make your brand the centre of attention. Over the last few weeks, we've been talking about what it takes to be successful when marketing online. While search engine optimization, Pay-Per-Click advertising and Social Media Marketing are all buzz words you've probably heard in discussions about online marketing, it's putting the cart before the horse if you don't already own a stellar website. Now, by 'stellar' I mean not only visually remarkable, but also geared to perform. You see, how a website looks, is laid out and functions all goes together to create a user experience, and a good user experience...
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Online Marketing Success: These are the Platforms that Should Be Put to Work for Your Business

Online Marketing Success: These are the Platforms that Should Be Put to Work for Your Business
What's it take to market a company effectively online? To put it simply, a multi-faceted approach and a whole lot of discipline. Those that not only succeed at putting their brand in front of the largest numbers of people from their target markets, but also convince them to buy goods and services have a carefully designed marketing strategy which employs not just one but several (if not all) of the forms of marketing that can be done via the web. In today's post, I want to delve a little deeper into the channels that are available for web marketing and to share some of the reasons they're so beneficial. While there are several different forms of online marketing available, with everything from social media and network marketing to video marketing, I'm going to focus on those that I feel are most important for the vast majority of businesses. Search Engine...
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Online Marketing for Beginners

Online Marketing for Beginners
No matter what it is that your business provides or where you're located, owning a site with a professional web design is crucial to success, both on and off the internet. But, where many businesses fall short is they fail to effectively market their company using the various channels that are available. The world of online marketing can seem a bit daunting to those who are unfamiliar with what it entails, but the opportunity it presents is far too great to ignore. Plus, here's the thing: online marketing is crucial to business growth today, so it's time to stop dragging your heels, to learn the basics and start putting it to work for your company! Today's post on online marketing is the first of several that we'll be sharing in the upcoming weeks. With a better understanding of what you can and should be doing in the way of marketing,...
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Local Website Designers Know How to Create a Powerful Online Presence for Your Community

Local Website Designers Know How to Create a Powerful Online Presence for Your Community
Just like a business, municipalities have a brand they need to popularize and the best way to do just that is online. Websites for municipalities, however, must be highly accessible and appeal to an audience that's more diverse than any business' target market. A thoughtfully designed and executed online presence is exactly what cities, towns, counties, villages and hamlets need not only to attract new residents and industry but also to act as a valuable resource for those who already call the area home. Knowing how to effectively present your community's 'brand' to a wide audience requires an understanding of the area and the people who live and work there. When you work with website designers who know what matters most to the people in a specific region, the challenges they face and the opportunities they wish to seize, the website development process is streamlined and the end result is...
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If Our Company Had a Middle Name, it Would be Integrity

If Our Company Had a Middle Name, it Would be Integrity
Continuing with the last post's theme and sharing a little more about what makes us, as a team, tick, in today's post I want to talk about our tireless efforts to keep up with the latest trends in technology and search engine optimization, or SEO. Ongoing Research & Development Keep Us Cutting-Edge What drives us to continuously research new trends and concepts for web and graphic design, as well as SEO, is the fact that we are truly committed to providing our clients with the best possible value for their dollar. We value honesty and want to ensure that when we say our graphics, SEO and web design services are at the cutting-edge of what businesses need to succeed online, that our services actually will bring their businesses results. We don't believe in smoke and mirrors but get excited about 'wowing' our clients by providing industry-leading services and products with...
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Hot Trends in Web Design, Part 2: Websites with Motion

Hot  Trends in Web Design, Part 2: Websites with Motion
The second post in our three-part series on this year's web design trends is about motion, and specifically, harnessing the power of HTML 5 to add visually attractive and even informative video or moving parts to websites in exciting new ways. Subtlety is Key Now, I'm sure we've all visited sites with obnoxious and totally distracting videos before, but when used properly, motion or ambient background videos can be used in truly impressive ways and for a variety of different purposes. In 2015, more and more website designers are using motion to create unique yet non-nauseating user experiences that are not only memorable but can also help to build a brand and inform site visitors. Whether it's a background video or sections of content and images that move into place on the page, what's most effective from a visual and user experience prospective is using motion as subtly as possible....
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Trends in Website Design 2015: Wearable Devices

Trends in Website Design 2015: Wearable Devices
For any website design company that's worth its weight, staying on top of the latest trends in the tech world is a must. When it comes to website design, you need an online presence that's compatible with the most cutting-edge technologies on the market, or else you risk owning a site that's more of a frustration and less of a resource to those who wish to learn about you or your business and consume your content from a variety of devices. One of the latest trends - and, some would say, challenges - in website design is wearable devices, which is the topic of today's post and the first in a three-part series on web design trends for 2015. If you're at all in-tune with the tech world, you've likely seen or read about smartwatches, the latest in a line of super cool technology that keeps people more connected than...
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Are You in Control of Your Business' Email Address(es)?

Are You in Control of Your Business' Email Address(es)?
Today's post is the last in a mini-series about ownership, and specifically the importance of being in control of the various facets of your business' online presence. I've already shared some of the reasons you should be the owner of your domain name and your company website, and today I'm going to be talking about email. Are you in control of your business' email address? Custom Email Addresses are Part of a Professional Web Design To start, let's talk about some of the reasons your business should, in fact, have a custom email address instead of an @yahoo, @hotmail or any of the other free email providers. The first thing people think when they see This email address is being protected from spambots. You need JavaScript enabled to view it. is that you're legit. Custom email addresses give your business credibility and an email from This email address is being protected from spambots. You need JavaScript enabled to view it. is a lot less likely to be sent directly to the trash by the people who receive it....
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Do You Own Your Website Design?

Do You Own Your Website Design?
Continuing with the ownership theme that was discussed in my last post, this week I'm going to be talking about website design ownership. Like discovering that you aren't, in fact, the owner of your website's domain name, many business owners are surprised to discover that they don't actually own any part of their website design. What?! You paid to have a website built so you should have control over what happens with the site's content, images and other property, right? Well, depending on the website design company or service you choose, this isn't always the case. In fact, some companies intentionally work their contracts so that if a client no longer wishes to use their services but wants to task someone else with updating or managing the site, the site won't be released.  It's true. We've heard of businesses paying significant fees to service providers to build them a site,...
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Do You Own Your Business' Domain Name?

Do You Own Your Business' Domain Name?
Here's an important question that you may not have given much thought to in the past; do you actually own the domain name for your business' website? As web designers, we regularly work with businesses, and because we've heard the horror stories and know what's possible, we always make sure that our clients own their domain names. In today's post, I'll tell you why it's vitally important for you to be listed as the owner of your company's domain name when you're building a new site, or why you should find out if the domain name for your existing site is, in fact, your own. The Risks You would be surprised to learn of the number of instances where, after years of working with a particular domain name and building an online presence around that name, business owners discover that the domain is actually owned by someone else. In some...
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Beyond Copy: Using Buttons Effectively in Your Website Design for Better Conversions

Beyond Copy: Using Buttons Effectively in Your Website Design for Better Conversions
This month, I've been sharing some proven tips for achieving more results through effective calls to action and other website copy. While a call to action and persuasive writing are fundamental to generating more leads and sales, they're not the only ways you can boost conversions. In fact, there are many facets of a website design that can and should work together to provide the user with a specific experience and, hopefully, elicit a specific response. Today's post will talk specifically about how to effectively use buttons to improve your site's conversion rate and deliver real results. Adding Better Buttons to Your Website Design A great deal of testing has been done over the years to determine how the look and placement of buttons affects their conversion rates. It's not enough to toss a 'Buy Now' button on your product page and expect people to click it. When considering your...
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How to Write Calls to Action that Convert

How to Write Calls to Action that Convert
Last time, I talked about the importance of using calls to action in your website design. If the goal for your website is to attract and convert new customers for your business (and I'm guessing it is), you've got to tell people what you want them to do, when they're on your site. You can't expect that they will take it upon themselves to sign-up for your newsletter, purchase your product, or email you for more information, so you must include a clear and consistent call to action on every page of your site. Now, that's not to say that you can just write 'call us' at the bottom of every page and expect the phone to start ringing off the hook. There's an art to writing copy that grabs attention, keeps the reader interested, and then - BAM - hits them with a call to action. In today's post,...
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The importance of Call to Actions

The importance of Call to Actions
The Nitty Gritty on Calls to Action: Why the Best Website Design Always Includes Effective Calls to Action - If there's one thing we've learned, in all our years of providing web design services to businesses throughout northern Alberta and B.C., it's that even the best website design, complete with the the flashiest logo, coolest graphics, and most cutting-edge content management system, isn't enough to encourage site visitors to make contact for more information or to purchase a product online if there isn't a clear call to action. 'What's a call to action,' you ask? It's the magic tool that drives site visitors to call you, visit your location or buy your goods and services. Okay, it ain't magic, and it actually isn't all that difficult to master good call to action writing skills. You just need to first understand the importance of the call to action and learn a...
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Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
Canadian Council for Aboriginal Business Member logo

Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3