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We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Getting Your Online Presence Ready to Rock with Online Marketing

Getting Your Online Presence Ready to Rock with Online Marketing
Over the last few weeks, we've been talking about online marketing and why it's critical for businesses of all shapes and sizes to employ a well-designed strategy to give their brand greater exposure. Today's post will give you an idea of what it is that you need to have in place before you get started designing your online marketing plan of action. A Stunning, Robust Website: If you consider that your website is the central command station for your online marketing efforts, it goes without saying that you need to start with a well designed website. You not only need a professional web design that's user-friendly, but it also needs to be mobile-friendly and the pages have to load quickly. Google won't give good rankings to a site that's slow to load and can't be searched from a mobile device, and the goal of any marketing strategy is to convert...
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Online Marketing for Beginners

Online Marketing for Beginners
No matter what it is that your business provides or where you're located, owning a site with a professional web design is crucial to success, both on and off the internet. But, where many businesses fall short is they fail to effectively market their company using the various channels that are available. The world of online marketing can seem a bit daunting to those who are unfamiliar with what it entails, but the opportunity it presents is far too great to ignore. Plus, here's the thing: online marketing is crucial to business growth today, so it's time to stop dragging your heels, to learn the basics and start putting it to work for your company! Today's post on online marketing is the first of several that we'll be sharing in the upcoming weeks. With a better understanding of what you can and should be doing in the way of marketing,...
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Local Website Designers Know How to Create a Powerful Online Presence for Your Community

Local Website Designers Know How to Create a Powerful Online Presence for Your Community
Just like a business, municipalities have a brand they need to popularize and the best way to do just that is online. Websites for municipalities, however, must be highly accessible and appeal to an audience that's more diverse than any business' target market. A thoughtfully designed and executed online presence is exactly what cities, towns, counties, villages and hamlets need not only to attract new residents and industry but also to act as a valuable resource for those who already call the area home. Knowing how to effectively present your community's 'brand' to a wide audience requires an understanding of the area and the people who live and work there. When you work with website designers who know what matters most to the people in a specific region, the challenges they face and the opportunities they wish to seize, the website development process is streamlined and the end result is...
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A Majority Aboriginal Owned Grande Prairie Web Design Firm - And Proud of it!

A Majority Aboriginal Owned Grande Prairie Web Design Firm - And Proud of it!
At Saltmedia, we think it's important to have an idea of who it is that you're doing business with. While you can read our About Us page to learn about the educations and work experiences of the people who make up our Grande Prairie web design team, you probably don't know that our company is majority Aboriginal owned. What does that mean for you, our client? We'll tell you! Our Web Design Company is a Part of a Growing Trend In the last two decades, Canada has seen a significant jump in the number of Aboriginal owned and operated businesses, according to census statistics . Aboriginal entrepreneurs are starting businesses in many different sectors, from banking and natural resources to hospitality and, in our case, technology. We are proud to be among the growing number of Aboriginal people who are pursuing their passions while creating employment opportunities for others and...
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Trends in Website Design: Images that Make a Statement

Trends in Website Design: Images that Make a Statement
The saying, 'a picture is worth a thousand words,' couldn't be more relevant for websites. When used properly, images are always more effective than text at expressing a concept or communicating with today's picture and video-hungry website surfers. The Bigger, the Better For 2015, photos are as important as ever to web design. In particular, some of the best website designs this year will use those huge background images that are being used increasingly for everything from e-commerce stores to not-for-profit organization sites and beyond. Using a single, high quality image as the background for a web page is a great way to make a statement. Huge background images are not only visually-attractive and offer a very clean looking website design, but they can also set the tone for a company's branding much more effectively than text ever could. Remember, our brains process images much faster than words. Blocky Card...
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Hot Trends in Web Design, Part 2: Websites with Motion

Hot  Trends in Web Design, Part 2: Websites with Motion
The second post in our three-part series on this year's web design trends is about motion, and specifically, harnessing the power of HTML 5 to add visually attractive and even informative video or moving parts to websites in exciting new ways. Subtlety is Key Now, I'm sure we've all visited sites with obnoxious and totally distracting videos before, but when used properly, motion or ambient background videos can be used in truly impressive ways and for a variety of different purposes. In 2015, more and more website designers are using motion to create unique yet non-nauseating user experiences that are not only memorable but can also help to build a brand and inform site visitors. Whether it's a background video or sections of content and images that move into place on the page, what's most effective from a visual and user experience prospective is using motion as subtly as possible....
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2015 Peace Country Website Giveaway Winner to be Announced July 1st!

2015 Peace Country Website Giveaway Winner to be Announced July 1st!
Saltmedia would like to thank all of the not for profit organizations that entered this year's Peace Country Website Giveaway contest. For the second year in a row, we have received several entries from incredible not for profit organizations that do so much good for our community. It will undoubtedly be a tough decision, selecting which of the entrants receives a free site from our Grande Prairie web design company, but it's a decision we couldn't be more honoured to make. We will announce the lucky winner July 1st - so stay tuned! Last year, we held the first ever Peace Country Website Giveaway Contest as a way to give back to the organizations that play vital roles in our community and make a difference in the lives of many who live here. We at Saltmedia feel it's very important to promote and recognize these not for profits, and what...
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Are You in Control of Your Business' Email Address(es)?

Are You in Control of Your Business' Email Address(es)?
Today's post is the last in a mini-series about ownership, and specifically the importance of being in control of the various facets of your business' online presence. I've already shared some of the reasons you should be the owner of your domain name and your company website, and today I'm going to be talking about email. Are you in control of your business' email address? Custom Email Addresses are Part of a Professional Web Design To start, let's talk about some of the reasons your business should, in fact, have a custom email address instead of an @yahoo, @hotmail or any of the other free email providers. The first thing people think when they see This email address is being protected from spambots. You need JavaScript enabled to view it. is that you're legit. Custom email addresses give your business credibility and an email from This email address is being protected from spambots. You need JavaScript enabled to view it. is a lot less likely to be sent directly to the trash by the people who receive it....
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Do You Own Your Website Design?

Do You Own Your Website Design?
Continuing with the ownership theme that was discussed in my last post, this week I'm going to be talking about website design ownership. Like discovering that you aren't, in fact, the owner of your website's domain name, many business owners are surprised to discover that they don't actually own any part of their website design. What?! You paid to have a website built so you should have control over what happens with the site's content, images and other property, right? Well, depending on the website design company or service you choose, this isn't always the case. In fact, some companies intentionally work their contracts so that if a client no longer wishes to use their services but wants to task someone else with updating or managing the site, the site won't be released.  It's true. We've heard of businesses paying significant fees to service providers to build them a site,...
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Do You Own Your Business' Domain Name?

Do You Own Your Business' Domain Name?
Here's an important question that you may not have given much thought to in the past; do you actually own the domain name for your business' website? As web designers, we regularly work with businesses, and because we've heard the horror stories and know what's possible, we always make sure that our clients own their domain names. In today's post, I'll tell you why it's vitally important for you to be listed as the owner of your company's domain name when you're building a new site, or why you should find out if the domain name for your existing site is, in fact, your own. The Risks You would be surprised to learn of the number of instances where, after years of working with a particular domain name and building an online presence around that name, business owners discover that the domain is actually owned by someone else. In some...
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How to Write Calls to Action that Convert

How to Write Calls to Action that Convert
Last time, I talked about the importance of using calls to action in your website design. If the goal for your website is to attract and convert new customers for your business (and I'm guessing it is), you've got to tell people what you want them to do, when they're on your site. You can't expect that they will take it upon themselves to sign-up for your newsletter, purchase your product, or email you for more information, so you must include a clear and consistent call to action on every page of your site. Now, that's not to say that you can just write 'call us' at the bottom of every page and expect the phone to start ringing off the hook. There's an art to writing copy that grabs attention, keeps the reader interested, and then - BAM - hits them with a call to action. In today's post,...
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The importance of Call to Actions

The importance of Call to Actions
The Nitty Gritty on Calls to Action: Why the Best Website Design Always Includes Effective Calls to Action - If there's one thing we've learned, in all our years of providing web design services to businesses throughout northern Alberta and B.C., it's that even the best website design, complete with the the flashiest logo, coolest graphics, and most cutting-edge content management system, isn't enough to encourage site visitors to make contact for more information or to purchase a product online if there isn't a clear call to action. 'What's a call to action,' you ask? It's the magic tool that drives site visitors to call you, visit your location or buy your goods and services. Okay, it ain't magic, and it actually isn't all that difficult to master good call to action writing skills. You just need to first understand the importance of the call to action and learn a...
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Business is Slow? Discover Why this is the Best Time to Ramp Up Your Online Marketing Efforts

Business is Slow? Discover Why this is the Best Time to Ramp Up Your Online Marketing Efforts
When it seems like you've got to blow dust off your computer before you can enter a sale, or your vintage bottle cap club received more new sign-ups in the last month than you did new leads, it can be hard not to panic. We know what it's like, every business has been there before - and will likely be there again, at some point in time. That said, try to resist the urge to obsessively compare this month's sales to last or to claw back on any business expenses that don't fall into the heat and hydro category. Instead, take action in the days, weeks and months when business is slow and do something that will not only be of benefit now, but also during the months when you find yourself wishing for more hours in the day to get things done.   Believe it or not, slowdowns are...
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An Enhanced Web Presence is the Best Way for Grande Prairie Realtors to Attract New Leads

An Enhanced Web Presence is the Best Way for Grande Prairie Realtors to Attract New Leads
In today's world, having an online presence is a must for businesses of any type and size. By no other means can you inform your target market about what it is that you do, or generate new sales for your company as efficiently or as cost-effectively as you can with a well-designed website. As a Grande Prairie web design team, Saltmedia has created new or revitalized existing websites for dozens of businesses across a wide variety of industries. One thing that we see, again and again, is businesses that are not utilizing the best website design for their niche, nor are they capitalizing on all of the effective and affordable ways their website can be used to market their brands. Realtors, in particular, are a group that have much to gain from a well-designed, high-performing website, but many are working with sites that aren't tailored to their needs nor are...
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Web Developers Can Put their Skills to Work for Your Business, Satisfying Needs You Could Never Address with a Website Template

Web Developers Can Put their Skills to Work for Your Business, Satisfying Needs You Could Never Address with a Website Template
For the sake of saving money, business owners are sometimes tempted to choose a canned website, or rather websites that are built using free or purchased website templates. While most business owners are on the lookout for ways to save a buck, the upside of saving some money in the short-term can't compare to the many ways a business will benefit from a custom website created by a team of experienced web developers. In particular, when you work with a web development company that has a team of knowledgeable programmers, the sky is the limit in terms of what it is that your business' website can be made to do for you. The first in a two-part series, today's post will describe what it is that a programmer does, for anyone who doesn't eat, sleep and breathe this stuff, and how the skills that they possess have a crucial part...
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2015 Top 5 Facebook Engagement Tips

2015 Top 5 Facebook Engagement Tips
If you own a business, you're undoubtedly dedicating countless hours each week to improving your product and service offering and exploring new avenues for growth - in addition to running the company! Social media marketing can be a highly effective and typically free way to advertise your brand, but there's little point using this strategy if you're not going to engage your current or prospective customers with the content you share, the visuals you post, and so on. Discover and implement some proven ways to keep your Facebook followers engaged and reap the rewards of social media marketing! 1. Share Memorable Content that's Easily Digested: One of the most common mistakes made by businesses using Facebook for branding purposes is posting the wrong content. Facebook is not the place to post lengthy research papers or to use overly technical language. It is, however, a great place for sharing visuals like...
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Peace Country Website Giveaway : Just One Way this Web Design Company is Giving Back to Our Community

Peace Country Website Giveaway : Just One Way this Web Design Company is Giving Back to Our Community
You don't need to believe in karma to know that the simple act of paying it forward or lending a hand to someone or something that could use your help is totally gratifying. If you haven't done it in a while, volunteer or make a donation to a not-for-profit organization - it's amazing how good it feels to give! While the holidays tend to bring about the spirit of giving with a little more force than other times of the year, Saltmedia is a great proponent of paying it forward and giving back to the community, wherever possible, and all year long. Whether we're volunteering our time at fundraisers, events and meetings for the several organizations we support, or donating services from our web design company to help an organization that does so much good for the people in our community, we truly believe that everyone benefits when you choose...
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Function & Look: Professional Web Design Versus DIY

Function & Look: Professional Web Design Versus DIY
In my last post, I talked about some of the more general pros and cons of professional web design and do-it-yourself, or DIY. This week, I want to take a closer look at how the function and look of a professionally built site differ from one made using free tools like those from Weebly and GoDaddy. What Quality Web Design from a Team of Pros will Provide that the DIY Route Can't Without mastery over the tools and technical skills it requires to design and build a site that not only looks great but also functions well, taking on a web development project yourself isn't likely to provide you with the type of website you imagined or that your business or organization even needs. Appearance As far as appearance goes, professional web design always looks more professional, typically using layouts and images that are creative and of a higher quality....
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DIY Versus Professional Web Design

DIY Versus Professional Web Design
As the founder and president of an Alberta web design and development company, I've had the old do-it-yourself (DIY) versus professional web design conversation with new clients and others more times than I can count. Restricted by budgets or thinking a web development project could be a 'fun' challenge, business owners and organization leaders can be tempted by free web design tools, like those from Weebly and GoDaddy, to build their own sites. There are, however, many benefits to choosing the professional web design route over the do-it-yourself option, the biggest one being that a professionally designed, built and managed web presence is always far superior to anything a novice could create from a canned template in little more than a Saturday. I'm sure you're probably thinking "of course a web designer would say it's best to go with a pro," but by the end of this 3-part blog series,...
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More Search Engine Optimization Myths: Are these Misconceptions Preventing You from Achieving Success Online?

More Search Engine Optimization Myths: Are these Misconceptions Preventing You from Achieving Success Online?
In my last post, I talked about a couple of the most common search engine optimization misconceptions we hear while working in this industry. All too often, people get hung up on outdated information, think they can run a successful search engine optimization campaign themselves in their spare time, or believe they don't need it all. The truth is, the days of DIY SEO are long gone, and unless you eat, sleep and breathe search engine optimization, your site will never reach its true potential as far as rankings, traffic volume and conversions are concerned. Last time, I discussed two things that we at Saltmedia hear all the time; the myth that you can give your website a quick-fix of SEO and enjoy top rankings and high volumes of traffic for years to come, and that it's possible to build a strong web presence without a mobile-friendly website design. In...
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#101 10418 99 Ave,

Grande Prairie, AB

T8V 0S3