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We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Awesome Websites are Equal Parts Creativity & Strategy

Awesome Websites are Equal Parts Creativity & Strategy
If you spend much time on the Internet, you probably know that there are a lot of websites that look really cool but load at a glacial pace and just don't function well, and other sites that aren't aesthetically pleasing but perform like it's nobody's business. At Saltmedia, we believe the best sites are not only visually beautiful, but super robust and designed to provide a great user experience. To build these all encompassing websites, we take an approach that's equal parts creativity and strategy - something which comes naturally to the founders of Saltmedia, two people who have always lived and breathed technology and design. Creativity & Aesthetically Pleasing Design Websites that aren't aesthetically pleasing fail to impress, and when you own a business, you've only got one chance to convince site visitors that they should become your customers. Our team is comprised of highly creative graphic and web...
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We Won't Give Away the Secret Sauce!

We Won't Give Away the Secret Sauce!
One of the things that sets our Grande Prairie web design company apart is that we're willing to take the time to teach our customers how to make updates to content and images, once their sites go live. Of course, for those who wish to take a more hands-off approach, we're happy to make updates on their behalf, but if our customers want to be able to add new blog articles and other content to their sites themselves, to update their photo galleries with new images and share information on special offers or products and services, we'll show them how. As your website designers, our job is to not only build you a super slick website that's going to perform exceptionally well, but to teach you how to use that website and update it regularly, if this is something you wish to do. In fact, we ask all of our...
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What Sets Professional Web Developers Apart

What Sets Professional Web Developers Apart
With all of the advertising for DIY websites on the internet today, it seems some people are confusing the professional web development process with the act of choosing a generic template and colour scheme and plunking in text and images. To create a totally custom, high quality website, you have to read and write the languages of the website software, and it takes completing a 2 or 4-year course at the college or university level to become a true master of these skills. The Pro Web Developers' Skill Set At the very least, someone trained and experienced in web development will have a knowledge of and experience in the following: know how to read and write website software languages like HTML, JavaScript, CSS and PHP have a great grasp of the design process, with an understanding of colour, flow, balance and spacing be an expert in User Experience (UX), and...
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What is Social Media Marketing?

What is Social Media Marketing?
You'd have to have been living under a rock for the last several years if you've never heard the term 'social media' or ventured onto the likes of Facebook, Twitter, LinkedIn, Pinterest, or Instagram yourself. People of all ages, everywhere are tweeting, liking, pinning and sharing content on social media platforms, around the clock and throughout the week. Social media has taken the world by storm, broken down barriers that once existed for technology, and is now a part of virtually every aspect of some people's everyday lives. Despite the fact that some people are now receiving their minister's sermons in bite-sized tweets or ordering dinner at their favourite restaurants via Facebook, many small business owners still aren't putting the power of social media marketing to work for their brands. If you're looking for new, cost-effective ways to drive quality leads and sales to your business, social media marketing is...
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What is Email Marketing?

What is Email Marketing?
Attracting the attention of prospective customers and convincing them to buy your goods and services is a never-ending feat. Just think of all the off and online marketing you do to expand your customer base. Well, a great way to maintain a steady stream of business, especially during those times when it seems like new sales are few and far between, is to keep your existing customers informed and interested. Email marketing is the solution you need to keep up those touch points in a way that's efficient, affordable and effective. The Pros Highly Affordable Marketing Strategy Marketing Via a Targeted Channel Analytics Makes it Easy to Measure Email Marketing's Effectiveness Getting Started with Email Marketing If you're interested in using email marketing to reach out to your customers, you need to start by choosing an email marketing system. At Saltmedia, for instance, we're a solutions provider for Constant Contact,...
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What is Search Engine Marketing or SEM?

What is Search Engine Marketing or SEM?
Search Engine Marketing, or SEM, falls under the Search Marketing umbrella along with SEO. To put it simply, SEM is a way to buy traffic. You pay for ads that appear in the search engine's results, which puts your business in front of people who are searching for information, products and/or services that are in line with your ads' targeted terms. Sounds pretty great, doesn't it? Well, SEM can be awesome, if you know what you're doing. If you don't, it can be a pretty costly way to drive a whole lot of tire kickers - not paying customers - to your website. When it comes to digital marketing, whether you're doing SEM, SEO, email newsletters or any other type, the key to achieving the results you want and need is to either be an expert in the online marketing field, or to hire someone who is. But, first, here's...
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Which Types of Digital Marketing are Most Important for My Business?

Which Types of Digital Marketing are Most Important for My Business?
Business owners often ask us which types of digital marketing are most important if they want to succeed online. The truth is, there isn't a one-size-fits-all online marketing solution that will work for every business. In fact, your industry, your business goals and budget will all play a role in determining which forms of marketing will produce the best results. Give us a call to discover the custom online marketing strategy that will take your business to the top, but first, check out the following to gain a better understanding of what the various forms of marketing entail. A Website: The ultimate form of online marketing and the best way to advertise your business, today! Marketing Automation: Streamline your marketing operations with revolutionary software that automates tasks like sending email newsletters, social media activity, and other website tasks. Search Engine Marketing (SEM): Improve your website's visibility in search engines and...
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Why Doesn't My Website Rank Well in Google?

Why Doesn't My Website Rank Well in Google?
You've just had an awesome website built and you can't wait to show it off to the world - not to mention have the phone start ringing off the hook with calls from new customers! The thing is, when you Google the keywords that are important to your business, your website appears so far down in the search results it's as good as invisible. It'd be an understatement to say that this is frustrating, but it's a challenge many business owners face. If the saying, 'if you build it, they will come' worked for anyone or anything but Kevin Costner, a baseball field and a bunch of dead baseball players, the search engine optimization (SEO) and internet marketing industries wouldn't exist. Making Your Website Visible Online Ranking on page two won't cut it because very few people actually venture that far down in the search results. Page one is where...
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How Much Does a Saltmedia Website Cost?

How Much Does a Saltmedia Website Cost?
People always ask us how much Saltmedia websites cost, but they're surprised when we don't respond with a figure, but ask them what their Wednesday looks like and whether they drink tea or coffee. You see, unlike many other companies out there that offer web design services, Saltmedia doesn't sell canned website packages where one-size-fits-all websites come with pre-set rates. Instead, we're of the thinking that every business is unique and requires a totally customized website to succeed online. Really, when did one-size-fits-all ever really work well for anything? Receive a Custom Estimate with a Quick Phone Call Determining how much it will cost to build a powerful, responsive website that's not only the perfect representative for your business online, but also facilitates your workflow and makes it easier to do what you do, really only takes a quick phone call and for you to answer a few questions (I...
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What do I Need to do to Get a One-of-a-Kind, Totally Awesome Saltmedia Website?

What do I Need to do to Get a One-of-a-Kind, Totally Awesome Saltmedia Website?
Owning an attractive, fully branded and robust responsive website is one of the most valuable assets a business - in any industry - can own in today's technological world. A website that performs exceedingly well and represents your business in the best way possible is an asset that will continue to deliver the results your business needs for years to come. At Saltmedia, our web development services were designed to help businesses like your own succeed online. So how can you get your hands on a Saltmedia website? I'll tell you! Getting to Know Your Business As a web development company, one of the things we're most adamant about is getting to know a business before we build a website. How can we design and create a website that's going to be the online representative for your brand, while making it easier for you to do business, if we don't...
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We're Committed to Offering You Web Solutions that Deliver Results

We're Committed to Offering You Web Solutions that Deliver Results
Last time, I talked about the core values that drive everything we do here at Saltmedia, from the solutions we offer to the ongoing support and quality customer service we provide. Today, I want to talk about the ways our core values are shaping the solutions we provide to small and mid-sized businesses across a wide range of industries, and how you, too, can reap the rewards of our Grande Prairie web design team's commitment to excellence. Let's take web and graphic design, as well as online marketing, as examples: Web and Graphic Design To effectively brand a business, you need a quality logo, website design and other graphics that are going to command attention and make an impression. Our core values ensure you receive the branded online presence you need to succeed: Honesty: designers start with an in-depth discovery meeting where they learn about your business we create a...
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Websites that Provide Great User Experiences Make Positive First Impressions

Websites that Provide Great User Experiences Make Positive First Impressions
In business, first impressions are everything. You've got one shot to impress people or they'll move on, taking their money elsewhere. It's that whole instant gratification thing, where people want to see that you've got what they need - right away - or they're gone. On the internet, where your website is your business' online representative, the user experience you provide has the ability to turn those site visitors into your customers or leave them hitting the back button. User experience includes everything from how quickly your website pages load to the quality of the design and information you provide, or how easy it is to navigate. Invest in a Website that Delivers Results When you own a website (and you should!) with a great user experience, you're armed with a powerful tool for driving more leads and sales to your business. These are just some of the many things...
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A One-Size-Fits-All Website Won't do Your Business Justice. Here's Why

A One-Size-Fits-All Website Won't do Your Business Justice. Here's Why
We've been talking a lot about some very important website basics, like why in 2016 your business needs a website and how to ensure it's making the best possible first impression as your company's online representative. Today's post is an important one for anyone who's looking to invest in their first site, or who's ready to give their online presence a fresh, new look with a revamped website. The Downside of One-Size-Fits-All Websites While DIY websites can seem like a cheap and pretty convenient option, they're not designed with the sole purpose of marketing your business. How can a website design that one person buys to market their hair salon be relevant for a dentist's office or an oilfield rentals company? One-size-fits-all websites don't have target audiences, nor are they designed specifically with the purpose of achieving your business goals. A Website that Showcases the Best of Your Business Our...
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Was Your Website Designed to Rank Well? Saltmedia Builds Websites that are Geared for Ranking Success, Right from the Beginning

Was Your Website Designed to Rank Well? Saltmedia Builds Websites that are Geared for Ranking Success, Right from the Beginning
A slick looking website without search engine optimization (SEO) is, well, just a slick looking website. Now, I don't know many business owners who invest money into building a website just for the sake of having a placeholder on the internet, just in case a few random web surfers happen to land there. A website should be an effective marketing tool for your brand, a powerful driver of new leads and sales for your business. Sadly, many people miss out on incredible opportunities to grow their businesses because they aren't doing SEO and their websites aren't strategically set-up to rank well. Designing Sites for Ranking Success In addition to learning about our clients' businesses and creating a design that's a perfect representation of the brand, our web development company also performs deep market research to develop a blueprint from which we write keyword optimized website content, title tags and meta...
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Beyond Logos: A Graphic Designer Can Create Incredibly Powerful Visuals for Your Business

Beyond Logos: A Graphic Designer Can Create Incredibly Powerful Visuals for Your Business
You wouldn't be the first person to admit that they have absolutely no idea what it is that a graphic designer does beyond creating business logos. The graphic design field is actually pretty vast, and while the quality of your logo and its overall design are really important, there are so many other ways a graphic designer can help further your brand's reach through graphics. The Power of Graphic Design Think of a graphic designer as a visual communicator. You know the saying, 'a picture is worth a 1000 words?' Well, graphic designers know how to say the right things about your business through images. Believe it or not, the font, colour, layout, imagery and other components used in a logo or a piece of marketing material can all work together to communicate specific ideas to customers. While the right graphic designer can help you create materials that evoke particular...
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Spread a Little Joy by Showing Your Support for the Grande Prairie Secret Angels

Spread a Little Joy by Showing Your Support for the Grande Prairie Secret Angels
Earlier this year, Saltmedia had the sheer pleasure of donating a website to Grande Prairie Secret Angels, an organization that delivers Christmas gifts to families that otherwise wouldn't receive any, and also assists people throughout the year with donations of food, toiletries, clothing and household items. Grande Prairie Secret Angels was one of several local organizations that were nominated during our 2015 Peace Country Website Giveaway. Working with the organization, our web design company created a site that is now an important time-saving tool, which allows the Secret Angles to spend more time helping families and less time on administration. Having learned so much more about what it is that this incredible organization does, we feel very passionate about offering our assistance to the Secret Angels, both in their annual efforts to support families in the area but also to help with a new initiative, one in which they wish...
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Put Branded Holiday Marketing from Saltmedia on Your Wish List & Reap the Rewards

Put Branded Holiday Marketing from Saltmedia on Your Wish List & Reap the Rewards
For those of you who are still coming down from Halloween candy sugar highs, I hate to break it to you, but Christmas is approaching - fast! For anyone with a business, this is a great time of year to kick your marketing efforts up a notch and to drive more leads and sales before the year's end. These are just a few of the many ways your friendly neighbourhood website design team, Saltmedia, can help: Graphics that Grab Attention In addition to building websites that are a cut above, Saltmedia is also a graphic design company with the skills to create quality, eye-catching promo graphics, perfect for the Christmas season. Whether you're hosting a Christmas sale, need to draw attention to a specific product or service via website or web ad graphics, or want to let customers know about your involvement in a holiday charity fundraiser, Saltmedia graphics can...
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We're Adding Award-Winning Marketing Firm to Our Resume!

We're Adding Award-Winning Marketing Firm to Our Resume!
We're thrilled to announce that Saltmedia received the Eagle Feather award at the Grande Prairie Chamber of Commerce Awards of Distinction event, which took place October 21st during Small Business Week. Having our website design company recognized by other business owners and people in our community was such an honour, the fact that we were also finalists for the Marketing and Service Super Star awards was icing on an already pretty awesome cake! Small Business Week & the Grande Prairie Chamber of Commerce To celebrate Small Business Week, the Chamber of Commerce asked members and non-members to nominate businesses that have been 'outstanding contributors' in our community. Over the last year and since the beginning, we've worked tirelessly to make Saltmedia a website design company and marketing firm that adds true value to clients' businesses. In our line of work, adding value to clients' businesses means giving them the online...
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Driving Traffic to Your Site with Pay-Per-Click Advertising

Driving Traffic to Your Site with Pay-Per-Click Advertising
In the last post, I gave the low-down on search engine optimization and why anyone who owns a website should consider investing in an SEO campaign of some shape or form. While 'SEO' describes the tactics that are used to drive traffic to a site organically, Pay Per Click, or PPC, is a form of advertising where you pay a fee each time your ad is clicked. When PPC is done well, it can be a highly effective form of internet marketing. If you pay a mere $2 when someone clicks your ad and it results in a $200 sale, it's a no-brainer. The problem is knowing how to use PPC so that you're driving the right traffic to your site and not wasting a fortune on advertising that doesn't yield any leads or sales. Adding Google AdWords to Your Internet Marketing Strategy Google AdWords is the most popular PPC...
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For Online Marketing Success, a Great Website is Key

For Online Marketing Success, a Great Website is Key
In today's fast-paced, technological world, an online presence is a must for every business, no matter the market or the size. Whether you run a local retail store or head up a mega corporation with offices throughout the country, you need to not only be visible online, you've got to make your brand the centre of attention. Over the last few weeks, we've been talking about what it takes to be successful when marketing online. While search engine optimization, Pay-Per-Click advertising and Social Media Marketing are all buzz words you've probably heard in discussions about online marketing, it's putting the cart before the horse if you don't already own a stellar website. Now, by 'stellar' I mean not only visually remarkable, but also geared to perform. You see, how a website looks, is laid out and functions all goes together to create a user experience, and a good user experience...
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Address

#101 10418 99 Ave,

Grande Prairie, AB

T8V 0S3