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We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

What is Email Marketing?

What is Email Marketing?
Attracting the attention of prospective customers and convincing them to buy your goods and services is a never-ending feat. Just think of all the off and online marketing you do to expand your customer base. Well, a great way to maintain a steady stream of business, especially during those times when it seems like new sales are few and far between, is to keep your existing customers informed and interested. Email marketing is the solution you need to keep up those touch points in a way that's efficient, affordable and effective. The Pros Highly Affordable Marketing Strategy Marketing Via a Targeted Channel Analytics Makes it Easy to Measure Email Marketing's Effectiveness Getting Started with Email Marketing If you're interested in using email marketing to reach out to your customers, you need to start by choosing an email marketing system. At Saltmedia, for instance, we're a solutions provider for Constant Contact,...
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Content Marketing: For Any & Every Business that Wants to Succeed Online

Content Marketing: For Any & Every Business that Wants to Succeed Online
While the phrase 'content is king' has been used to death online, it's still a very accurate way to describe the importance of content marketing for any and every business, today. To put it simply, if you hope to be a major player in your industry, online, you've got to be producing and sharing quality content on a regular basis. Now, 'content' is much more than articles and can include everything from blog posts and videos to webinars and infographics. Share your expertise and add value to your website, generating more interest in your business and driving new customers to your door! These are just a few of the many ways content marketing will benefit your business: Improves Website Traffic Posting quality, keyword optimized content not only drives interested readers or viewers to your site, but also creates the opportunity for those site visitors to share your content with others...
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Put Email Marketing to Work for Your Business

Put Email Marketing to Work for Your Business
Deciding where it is that you should devote time and money to market your business online? Every small business should consider email marketing. It doesn't matter if your business services the oil and gas industry, you're an artist or you make and sell custom key chains, email marketing is one of the most efficient, affordable and effective channels through which you can grow your business.   Why? While it's important to use online marketing tactics like SEO and social media to attract and convert new customers to your brand, the easiest way to generate more sales is by leveraging your pool of existing customers. You convinced them that yours was a product or service they wanted or needed once before, which is more than half the battle. Email marketing is the way to keep them coming back for more! Here are a few of the highlights: Easy Targets: Email marketing is...
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Online Marketing Success: These are the Platforms that Should Be Put to Work for Your Business

Online Marketing Success: These are the Platforms that Should Be Put to Work for Your Business
What's it take to market a company effectively online? To put it simply, a multi-faceted approach and a whole lot of discipline. Those that not only succeed at putting their brand in front of the largest numbers of people from their target markets, but also convince them to buy goods and services have a carefully designed marketing strategy which employs not just one but several (if not all) of the forms of marketing that can be done via the web. In today's post, I want to delve a little deeper into the channels that are available for web marketing and to share some of the reasons they're so beneficial. While there are several different forms of online marketing available, with everything from social media and network marketing to video marketing, I'm going to focus on those that I feel are most important for the vast majority of businesses. Search Engine...
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Business is Slow? Discover Why this is the Best Time to Ramp Up Your Online Marketing Efforts

Business is Slow? Discover Why this is the Best Time to Ramp Up Your Online Marketing Efforts
When it seems like you've got to blow dust off your computer before you can enter a sale, or your vintage bottle cap club received more new sign-ups in the last month than you did new leads, it can be hard not to panic. We know what it's like, every business has been there before - and will likely be there again, at some point in time. That said, try to resist the urge to obsessively compare this month's sales to last or to claw back on any business expenses that don't fall into the heat and hydro category. Instead, take action in the days, weeks and months when business is slow and do something that will not only be of benefit now, but also during the months when you find yourself wishing for more hours in the day to get things done.   Believe it or not, slowdowns are...
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An Enhanced Web Presence is the Best Way for Grande Prairie Realtors to Attract New Leads

An Enhanced Web Presence is the Best Way for Grande Prairie Realtors to Attract New Leads
In today's world, having an online presence is a must for businesses of any type and size. By no other means can you inform your target market about what it is that you do, or generate new sales for your company as efficiently or as cost-effectively as you can with a well-designed website. As a Grande Prairie web design team, Saltmedia has created new or revitalized existing websites for dozens of businesses across a wide variety of industries. One thing that we see, again and again, is businesses that are not utilizing the best website design for their niche, nor are they capitalizing on all of the effective and affordable ways their website can be used to market their brands. Realtors, in particular, are a group that have much to gain from a well-designed, high-performing website, but many are working with sites that aren't tailored to their needs nor are...
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Need a More Organized Way to do Business in 2015? Put Cloud Solutions on Your Christmas List & Reap the Rewards of Systemization

Need a More Organized Way to do Business in 2015? Put Cloud Solutions on Your Christmas List & Reap the Rewards of Systemization
For many small business owners, one of the biggest challenges they have is competing with larger companies that offer similar products and services. In the past, small businesses owners couldn't afford the technologies large companies used to systemize their business operations, ultimately improving their productivity and increasing their profits. They also didn't have the in-house tech experts that were needed to manage the IT infrastructure. Now, with the availability of highly reliable and affordable cloud solutions, the playing field is equal, at least as far as business systemization goes. Cloud solutions bring greater balance to markets because they allow every business the chance to save time and money while managing their operations. If systemizing your business and improving productivity is on your list of to-do's for 2015, there are many reasons for you to seriously consider cloud solutions. Cloud Solutions Offer Accessibility & Convenience Perhaps the greatest benefit cloud solutions...
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More than Just a Web Development Company, Saltmedia Offers the Online Marketing Solution You Need to Drive More Customers & Sales to Your Business

More than Just a Web Development Company, Saltmedia Offers the Online Marketing Solution You Need to Drive More Customers & Sales to Your Business
At some point over the years, you probably advertised your business in newspapers, magazines and brochures. The thing about these more traditional forms of marketing is that they've been made nearly redundant by the many advertising platforms that are available on the internet. When most people today look online for the businesses they'll frequent, and an advertisement sent out across various channels on the internet has the potential to reach exponentially more people than an ad in your local newspaper, it goes without saying that online marketing is a must for businesses. The thing about online marketing is that you've got to A) know how and where to effectively brand and advertise your business, and B) you've got to have the time to actually do it. Whether you operate a pet food store in Valleyview, AB, or a restaurant in Dawson Creek, BC, chances are you can't devote the amount...
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Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
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Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3