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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Content Marketing: For Any & Every Business that Wants to Succeed Online

Content Marketing: For Any & Every Business that Wants to Succeed Online
While the phrase 'content is king' has been used to death online, it's still a very accurate way to describe the importance of content marketing for any and every business, today. To put it simply, if you hope to be a major player in your industry, online, you've got to be producing and sharing quality content on a regular basis. Now, 'content' is much more than articles and can include everything from blog posts and videos to webinars and infographics. Share your expertise and add value to your website, generating more interest in your business and driving new customers to your door! These are just a few of the many ways content marketing will benefit your business: Improves Website Traffic Posting quality, keyword optimized content not only drives interested readers or viewers to your site, but also creates the opportunity for those site visitors to share your content with others...
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Put Email Marketing to Work for Your Business

Put Email Marketing to Work for Your Business
Deciding where it is that you should devote time and money to market your business online? Every small business should consider email marketing. It doesn't matter if your business services the oil and gas industry, you're an artist or you make and sell custom key chains, email marketing is one of the most efficient, affordable and effective channels through which you can grow your business.   Why? While it's important to use online marketing tactics like SEO and social media to attract and convert new customers to your brand, the easiest way to generate more sales is by leveraging your pool of existing customers. You convinced them that yours was a product or service they wanted or needed once before, which is more than half the battle. Email marketing is the way to keep them coming back for more! Here are a few of the highlights: Easy Targets: Email marketing is...
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Ready to Learn More About Cloud Solutions & How They'll Change the Way You Do Business? Read On!

Ready to Learn More About Cloud Solutions & How They'll Change the Way You Do Business? Read On!
In the last post, we shared some of the ways cloud solutions can and are being used to improve operations by providing businesses with a more affordable and convenient way to access and use information. We also touched on one of the ways cloud solutions can be used to promote brands and to keep customers up to date on a company's latest and greatest via email marketing. Today, I'd like to share a few more specifics for cloud computing and some of the many ways business owners can customize their solutions to create a system that's a true asset for their company. Endless Ways to Better Your Business with Microsoft Office 365 The beauty of cloud computing is that any business can customize the services to better manage their operations. So, whether they're a restoration company that works with multiple insurance companies and has estimators, cleaners and contractors on their...
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