In my last post, I described some of the many ways that businesses can benefit from stepping up their internet marketing efforts during a slowdown. When sales are down and new leads are nearly non-existent, your instincts may be telling you to sit tight and wait...or pray...or cross your fingers, and to pull back on any spending that isn't required to keep the lights and heat on.
In reality, a slowdown isn't the time to sit by and fret - it's the time to take action! For any business, whether big or small, located in Grande Prairie or anywhere else, directing your attention to internet marketing and enhancing your online presence is the best way to turn around an otherwise dismal situation.
Why it's Always a Good Time to Invest in Professional Internet Marketing Services
Together, with a professional web design, a carefully researched and properly executed internet marketing strategy is the best way to attract new and repeat business. Today, everyone from teeny boppers to grandmothers search the internet for products and services, so a strong online presence is vital to success in any economy.
If you've got to cut spending in some other area of your business to build that online presence with the help of professionals, it'll be worth every cent. Here's why:
- Especially when business is slow, you can't afford to miss out on a single lead. A solid online presence, where your business and brand are visible in many places across the net, is what's going to attract the attention of potential customers
- Professional internet marketing, in the form of SEO, will ensure your website is targeting and ranking for keyword terms that are actually going to bring buyers to your business, not window shoppers and tire kickers
- Effective internet marketing requires a multi-faceted approach, consistency and a great deal of time - even when business is slow, you may not have the time or know-how for all of the blogging, social media, link building and other tactics that will make your business visible online
- Local customers are the bread and butter of many businesses, but if they don't know you exist or where you're located, you'll lose out to your competitors. Targeting location-specific keyword terms and having listings in all of the relevant online business directories will put you on the map
- Some professional internet marketing teams offer reporting or access to tools whereby you can check your site's traffic and rankings. Why spend money on forms of marketing that don't allow you to verify the results? You can easily track your internet marketing investment
These are just some of the ways that your business can benefit from working with an internet marketing company, while building your online presence. Of course, not every business will have room in this year's budget for a professional marketing strategy and campaign. For this reason, I'm going to share some simple DIY internet marketing tips that you can implement, because hey, an online presence in some shape or form is better than no presence at all - stay tuned!
If you're ready to discover the many ways your business can benefit from professional internet marketing, get in touch with us. At Saltmedia, we provide professional web design and internet marketing services that deliver tangible results for our clients. Let's get started driving traffic, leads and sales to your website, today!