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We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

What is Social Media Marketing?

What is Social Media Marketing?
You'd have to have been living under a rock for the last several years if you've never heard the term 'social media' or ventured onto the likes of Facebook, Twitter, LinkedIn, Pinterest, or Instagram yourself. People of all ages, everywhere are tweeting, liking, pinning and sharing content on social media platforms, around the clock and throughout the week. Social media has taken the world by storm, broken down barriers that once existed for technology, and is now a part of virtually every aspect of some people's everyday lives. Despite the fact that some people are now receiving their minister's sermons in bite-sized tweets or ordering dinner at their favourite restaurants via Facebook, many small business owners still aren't putting the power of social media marketing to work for their brands. If you're looking for new, cost-effective ways to drive quality leads and sales to your business, social media marketing is...
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Online Marketing Success: These are the Platforms that Should Be Put to Work for Your Business

Online Marketing Success: These are the Platforms that Should Be Put to Work for Your Business
What's it take to market a company effectively online? To put it simply, a multi-faceted approach and a whole lot of discipline. Those that not only succeed at putting their brand in front of the largest numbers of people from their target markets, but also convince them to buy goods and services have a carefully designed marketing strategy which employs not just one but several (if not all) of the forms of marketing that can be done via the web. In today's post, I want to delve a little deeper into the channels that are available for web marketing and to share some of the reasons they're so beneficial. While there are several different forms of online marketing available, with everything from social media and network marketing to video marketing, I'm going to focus on those that I feel are most important for the vast majority of businesses. Search Engine...
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Beyond Facebook: It's Time to Work Other Social Media Sites Into Your Business' Branding Strategy - Here's How

Beyond Facebook: It's Time to Work Other Social Media Sites Into Your Business' Branding Strategy - Here's How
There's no doubt about it; Facebook is a proven internet marketing platform that small businesses can and must use if they want to popularize their brand without spending a bundle. The only drawback, however, is that businesses can often get hung up on Facebook, devoting all of their social media marketing efforts to the one platform and missing out on big opportunities to develop their brands via other channels online. In some cases, other social media sites are actually better suited for marketing certain types of businesses or for helping to facilitate specific business goals. Discover how and when Facebook should be used for brand development purposes and when it's good to add one - or better yet, several - of the popular online platforms to your social media marketing repertoire. How & When to Best Use Facebook The fastest way to turn Facebook friends or followers off of your...
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2015 Top 5 Facebook Engagement Tips

2015 Top 5 Facebook Engagement Tips
If you own a business, you're undoubtedly dedicating countless hours each week to improving your product and service offering and exploring new avenues for growth - in addition to running the company! Social media marketing can be a highly effective and typically free way to advertise your brand, but there's little point using this strategy if you're not going to engage your current or prospective customers with the content you share, the visuals you post, and so on. Discover and implement some proven ways to keep your Facebook followers engaged and reap the rewards of social media marketing! 1. Share Memorable Content that's Easily Digested: One of the most common mistakes made by businesses using Facebook for branding purposes is posting the wrong content. Facebook is not the place to post lengthy research papers or to use overly technical language. It is, however, a great place for sharing visuals like...
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There's a Right and a Wrong Way for Businesses to Use Facebook. Learn the Keys to Success, Here

There's a Right and a Wrong Way for Businesses to Use Facebook. Learn the Keys to Success, Here
Recently, I've been sharing tips and other useful insights for Facebook, and specifically how business owners in Grande Prairie and beyond can use the social media platform to attract new leads and even sales. As a web design company that also offers search engine optimization and other internet marketing services, we often see business owners who are keen to take advantage of this free marketing platform, but who don't necessarily know how to use it in a way that will generate the types of results they're after. There are a few basic principles that should guide your interactions in Facebook. With these in mind,  you'll make the best use of this free marketing platform. Facebook is a Place for Socializing, Not Hard-selling In our dealings as a web design company and through our own personal use of Facebook, this is the mistake we see businesses making most often. Facebook is...
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