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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

The Difference between DIY and Custom Built Websites

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Given the dramatic increase in connectivity around the world, the option for thriving businesses to miss out on having an established online presence is a thing of the past. Be they at home, at work, or out and about, many people would rather obtain their information via the internet rather than coming to visit your business in person, or even using the phone. Having a website is a must to keep up with the ever-busy lifestyle of the average person, and so it’s important to represent yourself in a clean, professional way online in order to appeal to your customer. You might be thinking to yourself “How does one go about creating a website?” Well there are two answers, both quite simple: you can set yourself up on a DIY website creator such as Squarespace, Wix, or Weebly, OR you can have your website custom built by professional web designers...
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Web Design Terminology 101

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Given the vast amount of information that regularly passes through our hands, it’s not unusual for us to gloss over information that we don’t consider to be necessary in our daily lives. As technology advances, more terms come into use and things can get a little confusing for people who don’t work in IT—but never fear! It’s always okay to stop and ask questions. And if you’re the type to do some research before getting involved in something like creating your own website, then look no further. Here, we’ll outline a few basic terms that you can benefit from when delving into the world of web design. Domain Name This one is short and to the point. Your domain name is the name and address of your website: a critical piece to any organization or business. It is used for website addresses and email addresses, and what internet users will...
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Signs of a High-Quality Graphic Designer

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When looking to expand your presence in the online world, hiring a great Graphic Designer is a must. But what makes a Graphic Designer great, and how do we know that they’re an expert? Here, we’ll outline a few things that you need to know to sift through and find that gem you’re looking for. Education. You might think that a certificate is just a piece of paper, but that piece of paper shows that they are dedicated and took the time to learn about it from a professional standpoint. Experience. The more that an artist practices, the better they become. Think of the artist’s brain as a muscle that grows with more exercise! Portfolio. With experience comes a portfolio. A Graphic Designer’s portfolio not only shows you the volume of their work, but also the quality. By looking at their past work, you can see just what they have...
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Website design Google wants to see in 2020

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It is all about high quality, relevant information sprinkled with an excellent user experience, built on a solid foundation. A Google friendly website requires careful planning. It requires professional grade relevant content writing, and web developer expertise to ensure the website is built properly from ground up. Building an easily accessible website for thousands of different devices is no small task! If your looking for professional quality, you have come to the right place! The single most important thing you can do for your website , according to Google today on Feb 27, 2020, is to have high quality content on your website– especially on your home page. Give visitors the information they are looking for. Search Engine Optimization (SEO) is the process of getting a website to the first page of Google for keywords people search for. There are two branches of SEO. On Page (your website) and off...
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Do I need an App or a Mobile Website?

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The advancements in mobile phone software have led to a lot of new challenges for businesses. And with those challenges, new opportunities have arisen too. There are so many avenues to explore, many new markets being accessible, and a great new number of customers to gain access to. These avenues, markets, and customers were previously inaccessible, or very expensive to access. But all of that has changed now. You can access these markets and customers through mobile apps and websites. The question arises when we have to decide between any one of them. An app can be pretty expensive to have designed. A moderate quality app can cost approximately $30,000 to have custom designed to your exact specifications. Another problem that can arise with apps is that they have to be made for multiple platforms or operating systems. You have to make sure that you have both an Android version...
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Grande Prairie, AB

T8V 0S3